Are You A “White Paper” Idiot?…
I said, “Did you see that great white paper on…?” And he said, “What’s a white paper?” For those of you who don’t know…a “white paper” is just another name for a “report”. That’s it. Plain and simple....
View Article“It was a dark and stormy night…”
What does this famous sentence have to do with effective Internet marketing? Plenty. The entire quote is widely considered possibly the best opening sentence ever written for a novel. It was written by...
View ArticleWeb Design: 4 Things Your Web Designer Won’t Tell You
After serving hundreds of clients spread throughout 38 U.S. States, Australia, Canada and Japan, (many of whom have been with us for years) we’ve learned a few things about prospective clients who...
View ArticlePPC: 3 Lies Amateurs Tell Their Friends…
Lie #1: You don’t need to use a professional PPC manager. The Truth: The way for an amateur to make a small fortune in e-commerce with PPC…is to start with a LARGE fortune. You can lose an incredible...
View ArticleOnline Marketing: Your Internet Marketing Must Constantly Adapt, Or Your...
Your online marketing efforts must be just like earth’s weather…constantly changing. Like the old saying, “If you don’t like the weather…wait a minute.” Just a few years ago, nobody knew who GroupOn,...
View ArticleGoogle Analytics: Part 2 of 9 – New vs. Repeat Visitors
This is a 9-part series on key marketing metrics you should regularly use in Google Analytics. I call these the “9 Vital Signs” of an e-Commerce business. Every time you go to the doctor, before you...
View ArticleInternet Marketing and the “80/20 Rule”…
In general, the “80/20 Rule” says that 80% of any problem is a direct result of only 20% of all the possible causes for that problem. It applies to improving your marketing, too, not just solving...
View ArticleAnother 3 Ways to Grow Your Business Fast!
There are only 3 ways to grow your business… Get more customers. Get your customers to buy more often (frequency). Get your customers to buy more each time (order size). That’s it. There is no other...
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